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William Hill Bet £10 Get £30 Free Bets

Footy Accumulators William Hill Sign Up Offer
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Published 30 Sep 2020, 09:55| Updated at 24 Sep 2026, 09:15

William Hill sign up offer: bet £10 get £30 in free bets

The William Hill sign up offer gives new customers £30 in free bets when they bet £10.

Register with promo code R30, deposit £10 by debit card or Apple Pay, and place a first bet of £10 or more at odds of 1/2 or greater.

William Hill credits £30 in free bets, which expire 7 days after they are credited.

Last checked: 22 Sept 2026

How the William Hill sign up offer works

William Hill’s new customer sign-up offer is one of the best on the market for both bettors who are new to sports betting and for those who are simply seeking some free bets.The offer is an incredibly generous one:

Bet £10 and get £30 worth of Free Bets!

All you have to do is create a William Hill account by using the ‘Get Offer’ options on this page, use the promo code ‘R30’ and place a £10 bet on any market with odds of at least 1/2. Once your bet settles, you’ll receive the £30 worth of Free Bets!

Your free bets are credited as:

  • 3x £10 free bets

How to claim the William Hill new customer offer

As a new user of William Hill, you will first have to open an account with them and deposit £10 before you’re able to place a bet on the required sportsbook offering, which requires odds of at least 1/2.

Click on any of our links or GET OFFER on this page and press Join Here to begin.

You must be at least 18 years of age to open up a William Hill account and be from the United Kingdom to be eligible for this offer. The process is quick and simple and can be followed below:

1. Sign up with personal details: Enter personal details I.E gender, first name, last name, date of birth, country, postcode, and mobile number.

2. Entering account details: This section will require you to enter your email address, password, security question and answer, currency preference (£), deposit limit (if required) and a promo code (R30).

3. Add funds to account: Enter the chosen payment method, card number, expiration date, SV2 number and then select your deposit amount. The minimum deposit is £10 to qualify for William Hill’s sign-up offer, as you must stake at least £10 to be eligible.

The following payment methods are accepted by William Hill:

  • Debit Cards
  • Credit Cards (non-UK customers only)

What Should I Deposit to Get The Most Out of the Offer

For William Hill’s latest sign up offer, you will need to deposit at least £10 via a debit card or Apple Pay to qualify, as the initial qualifying bet for the £30 worth of free bets is £10 on any market with odds equal or greater than 1/2.

It must be stated that there isn’t a maximum deposit requirement, as long as your bet is £10 or more you will qualify for William Hill’s new customer sign-up offer.

Do I Need a William Hill Promo Code?

What is the promo code?

The William Hill promo code for this offer is R30. This code can only be used with this offer and once you press on any of our links, the code is automatically applied to your welcome offer when you sign up with William Hill today.

What happens if you forget to enter it?

Considering this offer code is automated, the code shouldn't be lost or forgotten at any point. When you press on any of our links or GET OFFER, then press Join Here, you will be prompted with a message letting you know your code is already applied.

Is the code G40 or R30?

Previously, the code was G40, but the code for this offer is R30.

Can existing customers use promo codes?

Since this offer is for new customers, existing customers will not be able to use the William Hill promo code for this offer.

William Hill free bets: what you get and how to use them

The William Hill new customer offer gives you £30 in free bets once an initial £10 qualifying bet has been placed at odds of 1/2 or greater. The William Hill free bets are distributed as single bet tokens as follows:

  • 3 x £10 Bet Tokens

Once your initial qualifying bet has been settled, you will receive the free bets to your account. The free bets will appear directly below your cash balance on the website or app.

You can find your free bets under the Promotions tab either on mobile or desktop. Once in the promotion page, you can find your all your free bets and Winnings Boosts on the top of the page under 'Your Exclusive Rewards'.

Click on select bet to apply your free bet based on the terms and conditions of your winning offer.

These free bets can be used on any sports market (excluding virtual sports) and these tokens remain in your Promotions tab for 7 days to then which they will expire.

Should you include the free bets in your stake for a bet, the free bets are returned as part of a winning stake.

For example:

  • Manchester United to win @ 2/1 - if you place one of your free bets on this and Manchester United win, you will receive £20 instead of £30 since free bets are not returned in winnings.

William Hill existing customer offers: Impact Sub and more

William Hill's exclusive sign up offer can be used on a variety of markets and promotions within the established bookmaker. One of the more unique perks that William Hill offers is their brilliant "Impact Sub" tool - providing you more assurance in your bet builders.

Bet Builders are a multi-legged selection designed to focus on one game in particular, with the object being all the selected legs come through, therefore ensuring you receive the maximum amount of winnings based on your stake. The "Impact Sub" tool from William Hill guarantees insurance on your bet if one of the players selected on your original bet should have to leave the field of play.

Should a player you placed in your original bet be taken off the pitch for whatever reason (excluding dismissals), the substitute coming on replaces that selection and your bet stays valid at the original odds.

For example, if you were to place the following bet:

  • Liverpool to win
  • Diogo Dalot to be carded
  • Bruno Fernandes to be carded
  • Alexander Isak 1 + Shot on Target

Should Diogo Dalot be replaced by Leny Yoro, Yoro will replace Dalot in that betslip - providing all the other players listed also feature from the start.

Can I Cash Out my Impact Sub bet?

  • Yes, for online bets you'll be able to Cash Out wherever value is available.
  • The Cash Out value will relate to the price of the substitute as opposed to the original player.
  • Impact Sub bets placed in our shops won't be available for Cash Out.

Can I get Impact Sub Pre-match and In-play?

  • Yes. Impact Sub will apply to qualifying markets before kick-off or once play is underway.

How do I know who my Impact Sub is?

  • On occasions, teams will make multiple changes at once.
  • Your Impact Sub player will be clearly shown in your bet slip once the change has been made, this will be based on data provided by OPTA (Part of the Stats Perform Group).
  • Where OPTA do not cover a game, settlement will be made in line with our alternative feed providers.

What if my original player has already achieved part of my bet?

  • If you've placed a bet on a market that requires multiple circumstances (e.g. 2+ goals, Over 1 shot on target), any occurrence that has already happened will carry over onto your new player. We won't press the reset button.
    • Example: If you've backed Phil Foden to score 2 or more and he bags a goal before being brought off, his goal will carry across onto the player who replaces him. If his replacement then scores themselves, your bet is a winner!
    • This applies to all markets that require multiple occurrences to be a winner.

My player has been replaced by a goalkeeper.

  • Whilst it doesn’t seem much like an advantage, Impact Sub will still apply.
  • No matter how likely, your bet can still become a winner, as opposed to being a loser under normal settlement rules.

My Impact Sub has also been subbed off. What happens?

  • It’s a rare occurrence but sometimes substitutes themselves get brought off.
  • With Impact Sub, your bet will carry over again onto their replacement - so your bet is always on.

William Hill existing customer offers: Impact Sub and more

Acca Boost

William Hill offers their own acca boost. This applies to bets with two legs or more, with minimum odds of 1/5, and the bigger the accumulator you build, the bigger the boost. Get up to 200% boost on your acca winnings on selected Football and NFL markets. Available pre-match and in-play.

Terms & Conditions can be found here.

Bet Builder Winnings Boost

Under this promotion, customers can apply a “Football Bet Builder Winnings Boost” to a Qualifying Bet on a Qualifying Match, to receive a boost on their odds. To make use of this offer, players must place a bet builder from a designated qualifying match of 3 legs or more, with total odds of 3/1 to apply.

Terms & Conditions can be found here.

2 Up

William Hill's 2 Up promotion is a great way of securing your bet. Simply, if you place a bet on a team in the "90 Minutes - 2Up" market, William Hill will settle this is a winner if your chosen selection is two goals up at any point during the match.

Terms & Conditions can be found here.

William Hill Review

William Hill are one of the most reputable and competitive bookmakers in the industry, hence why they are offering such a generous sign-up offer.

Their website and app is slick, smooth and user-friendly, while also offering a wide range of sports such as football, tennis, horse racing, basketball, cricket, baseball and more. On top of this, there are plenty of markets to place a bet on in each sport.

In terms of football betting, William Hill offers a wide range of leagues and competitions to bet on, including major European competitions such as the UEFA Champions League, Europa League and Europa Conference League, while also offering far more football leagues to bet on than just the Premier League, Bundesliga, Ligue 1, Serie A and La Liga. William Hill are also known for offering a series of in-play markets during football matches, too.

On top of this, William Hill also has a Cash Out feature, which is a vital and much-used tool by those that bet on football, as it allows the punter to have more control over their bet returns.

We highly recommend Football bettors to join William Hill due to their generous sign-up offer, as well as their excellent website and app features which offer a wide range of football markets to bet on top of a cash out feature and in-play markets and boosts.

William Hill Sign Up Offer: Significant Terms & Conditions

1) The promotion runs from 00:00:00 (UK time) on Monday 6th April 2026 until 23:59:59 (UK time) on Thursday 31st December 2026 (the “Promotion Period”).

2) The promotion is only available to new customers registering online for the first time in the United Kingdom in pound sterling, using the promo code R30. If you take part in the promotion, you will not be eligible for any other new customer promotion.

3) Once your account is registered, you must make a real money deposit of £10 or more and place a minimum £10 single bet using cash funds on any sports market (excluding Virtual Markets) at odds of 1/2 (1.5) or greater using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app (the “Qualifying Bet”).

4) This Promotion is not available to new accounts if deposits are made via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.

5) The Qualifying Bet must be made in a single stake. Named bet types, such as Trixies and Lucky 15 will not count as Qualifying Bets.

6) Qualifying Bets can only be made on sports markets (excluding “Virtual Markets” which means virtual horse racing, virtual greyhound racing, virtual football and any other virtual product(s) launched by William Hill from time to time).

7) Once the Qualifying Bet has settled, £30 of free bets (credited as 3 x £10 denominations – the “Free Bets”) will be credited to your account.

8) If you ‘cash out’ your Qualifying Bet or it is voided, you will no longer be eligible for this promotion.

9) The Free Bets: a. will expire if not used within 7 days (the “Bonus Period”). Any Free Bet not redeemed before the end of the Bonus Period will be deleted.


b. can only be used once, on any sport market (excluding Virtual Markets);
c. are non-refundable and cannot be withdrawn as cash; and
d. should be redeemed at the full value of each Free Bet (i.e. £10) in one stake. Any portion of the Free Bet that is not staked will be voided.

10) Customers are entitled to a maximum of £30 in Free Bets under this promotion.

11) The promotion is not available in our shops or through our telebetting service or to existing William Hill customers who already have an online account.

How to take part

  1. Register for your William Hill account through the William Hill website or app using the promo code R30;
  2. Once your account is registered, deposit £10 or more and place a minimum £10 bet using cash funds on any sports market (excluding virtual markets) at odds of 1/2 (1.5) or greater, on a single bet as your Qualifying Bet;
  3. Free bet will be credited as 3 x £10 denominations into your account once the Qualifying Bet has settled.

General Terms and Conditions

1) We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to breach these terms and conditions. We define these types of play as the following:

  • using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
  • sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
  • colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
  • taking part in a promotion that is not available in the country you live in;
  • using more than one account per household or per IP address;
  • taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/bonus; and
  • purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.

2) If you take part in any play that we consider to be unfair or if we suspect (acting reasonably) that you may participate in (or attempt to participate in) the abuse of this promotion or any bonuses connected to it, we may cancel any bonuses or promotions applied to your account, reclaim any bonus you have received as part of any promotion we have cancelled, and either:

  • void any bets funded by a bonus (that is, treat them as if they had never been placed); or
  • remove any winnings relating to any bonus.

3) William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you:

  • where you have breached these terms and conditions; or
  • at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
  • receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.
  • place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
  • materially affect your ability to complete the qualifying bets required by the promotion.

4) Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.

5) You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.

6) William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.

7) We can change or cancel this promotion, or change these terms and conditions:

  • without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
  • by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, or we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for any other reason).

8) We can also award an equivalent bonus/offer to the one referred to in this promotion.

9) We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.

10) Your use of our website and app, and your betting or gaming activity on it, is governed by our general terms and conditions (currently available here). You must read the general terms and conditions, as well as these terms and conditions, before you take part in this promotion. If any of these terms and conditions conflict with the general terms and conditions, these terms and conditions will prevail to that extent.

11) These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales.
The promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA, Gibraltar.
For full details of our terms and conditions and our cookies and privacy policies, please visit our website (https://www.williamhill.com/)

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