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Bet365 Review

bet365 bookmaker review

Bet365 is among the biggest and most trusted brands in the online gambling and sports betting market. The bookmaker enjoys a high rating among punters in the UK, and it is also the go-to sports betting platform for millions of players from all over the world.

Read this informative review of Bet365UK to learn more about the operator and what makes them tick.

Bet365 Bookmaker Review

Bet365 is a top-rated bookie not only in the UK but across the globe. The brand is a trademark of Hillside (Sports) ENC, a Malta-based company that is regulated in both Malta and the United Kingdom.

The history of this traditional bookmaker goes back to 1974 when Chairman Peter Coates established a chain of betting shops called Provincial Racing in the UK. Peter remained at the helm of the company’s leadership until his daughter Denise Coates took over in 1995.

Five years later, Denise purchased the domain from eBay, and she spent the better part of the year developing an online sports betting platform from a Portakabin in Stoke-on-Trent. The bookmaker went live in March 2001.

Over the years, Bet365 has gained a lot of experience to make it the premium sportsbook it is today. The bookmaker excels at providing its customers with an extensive collection of sports markets to bet on, and their odds are among the most competitive in the industry. Their promotions are excellent and consistent too.

Bet365 UK Sports

Bet365 Sportsbook UK features an extensive sports menu with more than 35 markets to choose from. The sports are listed in alphabetical order on the left-hand side of the homepage.

The selection comprises a wide range of popular sports that appeal to punters in the UK. They include football, horse racing, greyhounds, cricket, tennis, American football, basketball, Rugby League, motorsports, golf, and boxing/mixed martial arts. This offering is complemented by a fantastic collection of smaller markets like futsal, bowls, darts, Aussie rules, floorball, and trotting. Also, they have non-sports markets like eSports, virtual sports, and a Specials category that features politics and other novelty bets for those with diverse betting interests.

The football coverage at Bet365 is particularly impressive. The book features matches from all the major leagues in Europe and across the world. They have events on the EPL, UEFA Champions League, FA Cup, Europa League, Spanish La Liga, German Bundesliga, Italian Serie A, and Ligue 1. Apart from these submarkets, they have a host of betting opportunities on other obscure leagues like the Isthmian League, Peru Reserve League, and Egypt Division 2.

Bet365 UK Odds, Markets, and Prices

Each featured market at Bet365UK comes with plenty of betting options. For example, you can find up to 200 odds markets on a single event in football. The available bet types include 1X2, Double Chance, Correct Score, HT/FT, Total Goals (Over/Under), Asian Handicaps, Goal Scorers, and a range of proposition bets.

With regard to the value of odds, the bookmaker offers some of the most competitive prices across the board — usually, their trading margins on football range between 93.5% and 98.0% at the highest. The odds levels for cricket vary between 93.1% and 97.2%, and 93.8% to 95.6% for boxing. They also provide enhanced odds on various sports and best-odds guaranteed on every horse race.

Bet365 Sportsbook In-play Betting

The live betting offering at Bet365 Sportsbook UK is exceptionally efficient and reliable.

The first thing you see on the dashboard when you log in to the site is the excellent in-play platform where you can find thousands of events across different sports. They have live betting opportunities for football, basketball, tennis, cricket, esports, greyhound, horse racing, golf, ice hockey, and table tennis, to name a few.

To place a live bet on football, all you have to do is click on the event, and you will see the live odds on the match. The options range from total goals, final score, Asian handicaps, 3-Way handicaps, and halves.

In addition to the live odds, each ongoing event comes with a variety of resources to help you place your in-play bet. They include detailed match stats, field animations, and live streaming options. The live streaming services are available to all customers with active bet slips and those who have funds in their accounts. What’s more, you can stream a live match on your mobile phone or tablet.

Bet365 Sports Promotions

Bet365 bookmaker should be top of your list if you are looking for a generous welcome bonus promotion. It is also among the leading bookies when it comes to offers on football, horse racing, and greyhound racing.

Here are some examples of their current offers:

Open Account Offer

Register an account with Bet365 Sportsbook UK to and you'll get the opportunity to get £50 in free bet credits from a £10 initial deposit.

Euro Soccer Bonus

To activate the Euro Soccer Bonus, place an accumulator bet with three or more selections for the EPL, Serie A, La Liga, UEFA, Bundesliga, or other European football leagues, and Bet365 will boost your winnings by 5% to 70% if your bet is successful.

2 Goal Early Payout

With the bet365 2 goal early payout offer you can back a team to win at full time in any European soccer fixture, and your bet will be paid in full if the side leads by two goals at any point. For multiple bets, the selection is marked as won.

Bore draw money back

Predict the correct score, HT/FT, or the goal scorer in any football match, and Bet365 will refund your stake if the fixture ends in a goalless draw because of the bore draw money back offer.

Each way first goalscorer

If you place an Each-Way First Goalscorer bet and your player scores at any stage during the regular game time, Bet365 will pay you at 1.33 odds for each goal.

Free In-play Bet Offer

The free in-play bet offer is an exclusive Bet365 promotion that is only available to select players. The operator invites the customer to participate in the offer via email.

Upon receiving your invitation, you are required to place a pre-match wager on a selected football event to receive free bet credits worth £15 to £50. You can use these credits to place live bets on the same match.

Bet365 Payment Methods

Bet365 does not disappoint when it comes to the availability of payment methods. UK punters can fund their accounts using a variety of popular banking methods like Visa, MasterCard, PayPal, Skrill, Neteller, Google Pay, Apple Pay, Bank Wire, Paysafecard, Fast Bank Transfer, and Cheque.

The minimum deposit amount across most methods is £5, and £10 for PayPal and Neteller. For cheques and Bank Wire, the minimum limit £100. The funds are processed instantaneously to allow you to dive into the action immediately, and the transaction is free of charge.

For cashouts, you can request to withdraw your profits via Visa, MasterCard, PayPal, Paysafecard, Neteller, Skrill, Cheque, and Bank Wire. The minimum limit for withdrawals is £5 for all methods except PayPal and Neteller, which have a limit of £10. The maximum limit varies by the option. The money is paid within 24 hours of submitting a request if you are withdrawing via e-wallets. Visa and MasterCard users receive their winnings within 1 to 5 days, and it takes 2 to 10 days to receive your money if you withdraw using Bank Wire.


If you are looking for a safe and secure online bookmaker, then look no further than Bet365. The operator has taken all the necessary precautions to ensure that their customers’ information protected from authorised access. These precautions include complying with the European data protection law (GDPR). Also, their live chat is encrypted using SSL technology.

Customer Support

One of the things that make Bet365 outstanding is the quality of their customer care. They have a very professional but friendly customer support team that is always available to answer your queries. The agents can help you solve several issues regarding deposits, withdrawals, bonuses, and a range of other topics.

Players can contact the representatives round-the-clock, Monday through Sunday. Their contact details are as follows:

  • Live Chat
  • Email:
  • Telephone: +44 1782 684757
  • Mail: Customer Services

Bet365 House

Media Way




United Kingdom

Alternatively, you can visit the FAQ section on the website to find answers to some of the most common issues encountered on the site.

Our Verdict on Bet365

From this review, it is easy to see the reasons behind the bookie’s favourable ranking in the UK and across the world. The variety of betting markets at Bet365 is almost unmatched, and the quality of their in-play betting product and live streaming services is unrivalled. Their odds levels deliver exceptional value to punters, and they have a huge variety of promos to make your experience even better. You can sign up with Bet365 Sportsbook UK to get first-hand experience of their premium offering.