EFL Player in Focus: Jerry Yates

A strong start to the season for Yates

Two wins in two for Swindon, two goals in two for Jerry Yates.

It’s been the perfect start for both the Robins and their main striker who, even at this early stage, looks set for potentially the best season of his career.

Gabriel Sutton (@_FootbalLab) looks at why his decision to go out on a season-long loan to Swindon could be pivotal in his career.

skybet

JERRY YATES TOP GOALSCORER @ 33/1

Tough start

Yates’ start to life in the senior game was rather challenging.

After non-league loan spells with Harrogate Railway Athletic then Harrogate Town, Yates’ first proper exposure to the EFL (baring a five-minute cameo in 2014-15), was being part of a very poor Rotherham United side in 2016-17.

The Millers had widespread cultural problems, they won just five Championship games all season, they finished 28 points adrift of safety and conceded more goals than any post-war side in the second-tier – it was so bad, that on the last day draw with Derby, the final whistle was ironically cheered!

That is not the right kind of environment to nurture a then-teenager, help him develop confidence and find himself at professional level.

Yates’ 2017-18 campaign was mixed, despite him being part of a promotion-winning Rotherham side; he featured 17 times in the league but not once completed 90 minutes.

Although the 5’9” forward was clearly a positive character and a willing runner, he was perceived as not having the ability to lead the line in Paul Warne’s direct system – understandable given the form of Kieffer Moore then Michael Smith – and he perhaps did not have quite enough quality to displace David Ball as the number 10.

Yates though began to show his ability the following season at Carlisle, scoring five goals in a four-game December period that saw him recalled by Rotherham but again, he struggled at Championship level.

Work on upper-body strength

A season-long loan at Swindon Town however, might just have been what the 22-year-old needed to kick his career into life.

Swindon’s media team produced a pre-season video on the team working in the gym; from that, one could see Yates’ determination to build his upper-body strength, to prove that he can lead the line.

That tunnel-vision has paid dividends in the early weeks – to understand why, let’s take a look at Yates’ only four goals for Rotherham excluding the EFL Trophy.

bet365

SWINDON TO WIN LEAGUE 2 @ 12/1

bet365

SWINDON TO BE PROMOTED @ 11/4

Before: ‘Safe’ goalscoring positions

Against Morecambe (0:47 then 1:56), Norwich (0:33) and Oldham (1:50), we can see that all his finishes were from relatively ‘safe’ positions.

Yates did not engage with the initial ball into the box but rather hoped that defenders might clear badly or miss an interception, or that another teammate might do the dirty work to create space for him to get his shot away.

That worked on the above occasions, yet it seems plausible that a lot of times the scenario he hoped for did not pan out – or perhaps he did not quite display the quality to threaten too far away from the goalmouth – which might help explain why he has only scored four goals for the Millers.

After: ‘Dangerous’ goalscoring positions

For Swindon this season though, Yates looks more powerful, more aggressive, more rough-and-ready, as we saw in the 2-0 opening day win at Scunthorpe.

He sprinted to get on the end of Lloyd Isgrove’s lay-off and score his first goal of the season (0:32) – and even when he did not touch the ball for the second goal (1:14), he still went from tracking back to bursting forward, detracting a centre-back and breaking into the opposing box all within 14 seconds.

Then, for his goal against Carlisle on week two (0:26), watch his determination to be the first person breaking into the box.

If we pause the picture at (0:37), we can see that Yates has got to the near-post – the danger area – risking opposing challenges to prod home in a goal-line scramble.

It is very tempting to suggest that, at that point, a previous version of Yates might have been lurking somewhere just behind Christie Elliott (Carlisle’s number two) – hoping for a bit of luck – now he’s making his own luck and should improve his productivity as a result.

Complete number nine?

There has clearly been a mentality shift with Yates that manager Richie Wellens, a driven character himself, must have played a part in.

Yates has of course always been a team player – he’s always put the effort in.

Now though, he appears to be channelling that effort with power, aggression and ruthlessness – these new-found qualities are turning him into potentially the complete number nine.


🙌 GET £30 IN FREE BETS WHEN YOU PLACE A £10 BET 🙌
NEW CUSTOMERS ONLY. FIRST SINGLE & E/W BET ONLY ODDS OF 1/1 OR GREATER. 3 X £10 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ONLY REDEEMABLE ON FOOTBALL. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS AND FURTHER T&CS APPLY.
Claim Bonus
🟢 Bet £10 & Get £50 in free bets! 🟡
For new customers. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Claim Bonus
🔸 BET £10 AND GET £30 IN FREE BETS! 🔸
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
Claim Bonus
⚽️ BET £10 & GET £40 IN FREE BETS! (MOBILE ONLY) ⚽️
Sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more and we will give you 4x £10/€10 free bets. By entering the Promo code in the box above you agree to the full terms and conditions of this promotion as displayed below. See full terms below.
Claim Bonus
⚽️ UP TO £50 MONEY BACK AS CASH IF ANY OF YOUR FIRST 5X £10 FOOTBALL BETS LOSE ⚽️
Place 5x£10 Sportsbook bets on any market at minimum odds of 2.0 (Evs), and get money back as Cash if it loses. Max refund per qualifying bet is £10 (up to £50 in total). Only deposits made via Cards will be eligible for the promotion (Apple Pay excluded). T&Cs apply
Get Offer
🔷 GET £30 IN FREE BETS WHEN YOU BET £10 🔷
Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry. 18+ BeGambleAware.org.
Claim Bonus
🟠 BET £10 & GET £20 IN FREE BETS! 🟠
*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
CLAIM HERE
🔴 GET £20 IN FREE BETS WHEN YOU BET £5 🔴
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Claim Bonus
✅ BET £10 & GET £30 IN FREE BETS ✅
New UK, IE & Malta customers only. 18+. Min £10/€10 first deposit using Debit Card or Trustly. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply.
Claim Bonus
🔹 GET £30 IN BONUSES WHEN YOU BET £5 🔹
18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
Claim Bonus
✅ GET A FREE BET UP TO £35 + 10 FREE SPINS ✅
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £35 (min 3 bets) Plus 10 Free online casino spins at QuinnCasino. Even if your account is up, you're guaranteed a £5 Free Bet Plus 10 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
Claim Bonus
BET £5 & GET £30 IN BONUSES
18+ New Customers opt in, bet £5 & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 35x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly
Claim Bonus
🎉 BET £10 & GET £60 FREE BETS! 🎉
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+). First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
Claim Bonus
🟢 UP TO £40 MONEY BACK AS BONUSES + A £10 CASINO BONUS 🟢
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's. #Ad
Claim Bonus
🔵 BET £10 & GET £20 IN FREE BETS + ACCA REWARDS OF YOUR CHOICE! 🔵
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&C's Apply **18+. Choose either Boost or Insurance. Available for in-play/pre-match bets on selected sports. You cannot use specials, boosts, any free bet or any other promotion. A minimum of 5 selections and minimum odds of 1/5 per selection/leg to receive Acca Rewards. Minimum stake of £/€0.05. Max free bet refund of £/€20 per Acca for Insurance. Maximum bonus payout is €/£1,000 per Acca for boost. Free bets, cashed out or voided bets will not qualify for this promotion. T&Cs apply.
Claim Bonus
♥️ GET £40 FREE PLAY PLUS A £10 FREE SPORTS BET! ♥️
1st time depositors only. Min. deposit £10. Use code FAPOKER. Free Play given as cash, Spin & Go tickets, and a Sports Free Bet over 6 days. Tickets expire after 24 hours. Withdrawal restricted during bonus period. Terms apply.
Claim Bonus
🔵 GET £20 IN FREE BETS WHEN YOU BET £5 🔵
18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
Claim Bonus
GET A £30 MATCHED FREE BET IF YOUR FIRST FOOTBALL ACCA LOSES!!!! 🙌🙌🙌
*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. Debit card deposits only. This is offer is valid for 7 days from your new account being registered. 18+ BeGambleAware.org Full terms apply.
Claim Bonus