Should the Premier League follow the Netflix model?

⚫️ £30 Welcome Offer! ⚫️
Betway
*New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Full terms apply.
Claim Bonus

INNOVATING

As a pundit on talkSPORT, former Crystal Palace chairman Simon Jordan often gives a businessman’s view on football, rather than from that of an ex-pro or supporter.

Earlier this week he made an intriguing proposition over the current situation of the broadcasting rights in this country, saying that the Premier League should follow the likes of Netflix and the NFL in the way which football is televised.

Jordan suggested a streaming service be made available to supporters, where fans are able to watch games all from one service and subscribe solely to that, rather than the current state of play which sees it shared across broadcasters.

Sky Sports and BT Sport are the two broadcasters that show Premier League football this season, while Amazon Prime also won rights to show live games at the most recent bid, adding a third subscription fee for supporters to pay.

Currently, supporters spend hundreds of pounds per month to watch live matches, which is set to rise up as high as £1,000 per season to watch games across Sky Sports, BT Sport and Amazon Prime.

Jordan has suggested a more affordable option for the everyday football fan, which he also believes would increase profits tremendously for the rest of the Premier League clubs.

THE CONCEPT

Jordan has put forward the idea of taking a leaf out of the book of Netflix and the NFL by offering a ‘Premier League TV’ streaming service, from which supporters can get all of their live games in one place.

He has made the case for offering the subscription service at £8 per month worldwide, with 100 million subscribers per year pulling in £10bn per year - a figure which currently takes four years to achieve.

He told talkSPORT: “The challenges in football are so engaging and so interesting. In my view, the Premier League has the opportunity to become a broadcaster in its own right and dwarf the revenues it currently gets.

“If you look at the NFL, which is perceived as a super sports league, an average NFL team gets $255million – around £200m.

“The average English Premier League club gets around £120m.

“I’ve spoken about the Premier League becoming the ‘Netflix of football’, ie, the video on demand platform that controls its own product.

“If you had 100 million subscribers on ‘Premier League TV’ like with Netflix at £8 a month, you’d be bringing in £10bn a year, not £8.7bn every three years like the current deal does.

“This is the most exciting, exhilarating job you could have in sport so why no one wants it is beyond me.

“Football’s got to own its own outcome and build its own platform and by becoming the Netflix of football you control your own destiny.”

Pep Guardiola Manchester City

COULD IT HAPPEN?

The Premier League is the most watched football league in the world and audiences would certainly be attracted to such an idea, particularly at such an affordable price of just £8 per month, totalling £96 per year.

That said, is it really likely that clubs would take the risk of that, particularly at such a low monthly cost? What if they don’t do the numbers they are anticipating and lose revenue as a result?

The threat of illegal streaming is also a worry and something that the clubs would take particularly seriously. Add to that the fact the TV rights deals are ballooning each year and it seems unlikely that the club’s would take the risk, despite the financial benefits it would bring to us as supporters.

It’s a great idea in theory, but one which could be some way from Premier League clubs agreeing to while they have such a sure-fire flow of cash from Sky, BT and Amazon, which is only set to increase as the years go on.

Premier League

FREE BETS & OFFERS

🚀 Bet £5 Get £20 in Free Bets!
Skybet
New Customer Offer 18+. T&Cs Apply. Free bets non withdraw-able. Single & E/W bets only. Free bet stake not included in returns. 30 day free bet expiry. gambleaware.org.
Claim Bonus
⚡️Get up to £100 in Bet Credits⚡️
Bet365
Up to £100 in Bet Credits for new customers at bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits.Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits Stake. Time Limits and T&Cs apply.
Claim Bonus
🎲 DOUBLE THE ODDS + £20 CASINO BONUS 🎲
Grosvenor Sport
Only valid for new registrations to www.grosvenorcasinos.com. Existing members do not qualify. Bet must be placed using real money in combination with the Odds Boost Token. Offer applies to Sport bets only. Maximum total stake is £10. Each way bets are a maximum of £5 each way (£10 total stake). If you stake less than £10 you will forfeit the remaining amount of the odds boost token. 'Double the odds' refers to fractional odds only. For the avoidance of doubt, it is the profit from the eligible bet that is doubled. Extra winnings are paid in cash upon bet settlement. Customers have 60 days after registration to use the Odds Boost token. A maximum of 1 offer is available per person, household, IP, device, e-mail address or payment details. Members depositing with Neteller or Skrill will not be eligible for this promotion. Member bet limits also apply to Odds Boost token placement.
Claim Bonus
👌 MATCHED DEPOSIT UP TO £25! 👌
Novibet
| New UK customers only | min bet £10 | match max £25 free bet | Min of 3 selections in accumulator | min odds per selection 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&Cs Apply
Claim Bonus
Bet £10 & Get £30 in Free Bets! 👏🏻
Betfair
New customers only, place a min €/£10 bet on any Sportsbook market at odds of at least 1.2 (1/5) and we’ll give you €/£30 in free bets. Only deposits made using Cards or Paypal will qualify for this promotion. See below for full T&C's.
Claim Bonus
🏆 Get a RISK FREE bet on any sports market up to £20 - money back in CASH if it loses! 🏆
Paddy Power
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is €/£20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. 18+|Gamble Aware.
Claim Bonus
⚫️ £30 Welcome Offer! ⚫️
Betway
*New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Full terms apply.
Claim Bonus
Bet £10 & Get £30 in Free Bets! 💪🏻
888
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply
Claim Bonus
🌟 Bet £5 & Get £30 in Free Bets 🌟
BetVictor
New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. Click for T&C?s. 18+|begambleaware.org
Claim Bonus
Bet £10 & Get £30 in Free Bets! 💥
William Hill
New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3 X£10, 30 day expiry, free bet/payment method/player/country restrictions apply
Claim Bonus
Get a Now TV Sky Sports Mobile Month Pass when you bet £5 at Kwiff
Kwiff
18+|PLEASE BET RESPONSIBLY|BEGABMLEAWARE.ORG|NEW CUSTOMER OFFER ONLY|£5 MIN DEPOSIT|PLACE ANY SPORTS BET TO QUALIFY FOR THE NOW TV SKY SPORTS MOBILE MONTH PASS|MUST BE CONTACTABLE VIA SMS| T&Cs APPLY
Claim Bonus
⚡️ Claim £5 No Deposit! ⚡️
Energy Bet
New players 18+ only. Must email to get bonus. Offer valid 19/07/18 – 31/12/2019. Subject to 7x wagering req. (within 30 days). Max. withdrawal £50. Further T&Cs apply. BeGambleAware.org
Claim Bonus
When The Fun Stops. Stop.