There's a new kid on the block, and they're not messing about. US sports media agency 'The Athletic' have already poached some of the UK's most well known football writers, and they don't seem like stopping anytime soon.
Sources claim that the bullish company, launched in Chicago in 2016, have already "gutted" the Times sports team, starting with editor Alex Kay-Jelski.
Sports editor Ed Maylon has also left his post at the Independent to join the exciting new venture, while Yorkshire Evening Post correspondent Philip Hay - who has been covering Leeds United for the past 15 years - has also departed the local paper for a fresh challenge with The Athletic.
Liverpool Echo's chief correspondent for the Reds James Pearce and Tim Spiers - who has been employed by the Express & Star as chief Wolves correspondent for the past decade - are also making the drastic switch.
Two sources say that when Kay-Jelski informed the Times that he was leaving, he was "frog-marched" out of the newsroom by security and only a short email was sent to staff explaining his departure.
It is understood that The Athletic are in advanced talks to poach the Times' chief football correspondent of 10 years, Oliver Kay, alongside northern football correspondent George Caulkin.
Kay has been writing for the respected broadsheet newspaper since the year 2000 (chief correspondent since 2009) but refused to comment on his future when asked if he would be joining his former colleague at The Athletic.