23 May 2007 was the day this toxic ball got rolling. It has since snowballed into chaos and bombarded its way through the hearts of Newcastle United fans like a bull in a china shop.
In May that year, Mike Ashley's surprise move for the club was not thought of in bad terms and was, if anything, popular with most fans. But just two months later, Ashley had his hands on 100% of the club and he has tightened his selfish grip with a squeezing choke ever since.
From egotistically renaming the historic, UEFA five star, St. James' Park, to the Sports Direct Arena, to sending the club into the second tier twice within less than a decade; Ashley's reign will be spoken of with a sour taste for all eternity on parts of Tyneside.
Now, with 13 years of horror, this nightmare could soon be over. Amanda Staveley's Saudi-backed consortium are seemingly weeks away from officially ending the Ashley era, and now must pass Premier League Owners' and Directors' Test, with the PCP Partners filing the paperwork to the Premier League.
Ashley has held onto the club for many years, simply because an offer wasn't quite enough for his already deep pockets, consequently sucking the life out of this gargantuan club to the point of which the black and white has become hilarity, rather than frightening.
Time will tell if the £300m deal goes through. But after years of deals getting close, this is as near to the dream as Newcastle fans have been in 13 years years. And, the 'Big Six' of the Premier League ought to be very concerned.